Branding Elements

Fonts

The fonts were chosen to reflect the calm, organized, and encouraging nature of my brand. Each font is linked below for download.

I chose Louis George Cafe as my main font because of the clean lines and uniform height of the letters. It projects a feeling of organization without feeling too forced or rigid.

I chose Foglihten as a contrast font because its serifs bring a feeling of wisdom and whimsy with a touch of nostalgia. The varied weight in the letters adds dimension and depth to the brand.

I chose Stay Classy as a standout script, used primarily in the logo, because it is reminiscent of handwriting. It brings a sense of personalization and warmth.

Download fonts here:

Louis George Cafe